For this midterm project, I created a cohesive four-part content marketing campaign for the haircare brand Amika, titled “Unleash Your Texture.” This original campaign is designed to empower individuals to embrace their natural hair textures whether curly, coily, wavy, or straight, using Amika’s hydrating and styling products.

The core message of the campaign is rooted in self-acceptance and individuality. Rather than framing hair as something to "tame" or "fix," Unleash Your Texture positions texture as something to celebrate. The campaign speaks to diverse hair types and champions confidence and authenticity, aligning with Amika’s inclusive brand values.

My Content:

1. Instagram Carousel Post – A 5-slide visual series introducing the campaign, showcasing different hair textures, user testimonials, and transformation imagery.

Tools Used:

• Adobe Illustrator / Photoshop

• Figma (optional)

• Brand and user persona research

This campaign sets the stage for how beauty brands can use uplifting, authentic storytelling and design to connect with a broad audience while celebrating real, natural beauty.