Zeta Tau Alpha – Apparel Chair & Designer
As Apparel Chair for Zeta Tau Alpha, I led the design and production of custom apparel and large-scale visual materials for our chapter. I created original graphics for t-shirts, sweatshirts, and recruitment merchandise, developing concepts that aligned with national brand guidelines while reflecting our chapter’s personality. I prepared print-ready files, communicated directly with vendors, compared pricing, and managed production timelines to ensure quality and on-time delivery.
In addition to digital design, I conceptualized and hand-painted large banners for recruitment, philanthropy, and campus events. This required translating small-scale digital mockups into bold, high-impact visuals that were readable from a distance. Through this role, I strengthened my skills in branding, typography, layout, production coordination, and balancing creativity with real-world constraints and deadlines.